Groovin Grandma's Fresh Flavors

As a class assignment we were asked to come up with a brand of spices and design four labels for it. Spices can generally be marketed from a sweet family oriented perspective, or as something with a lot of "kick". I decided to combine both angles by using a hip grandmother character.

The design of the labels was to be two colors, no bleed. I drew the grandmother character myself and placed her in a fun and off-center layout.